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There is one concept when writing that many fail to acknowledge is really all that important.  This is the audience, or the group of readers who are taking the time to read what you wrote.  Major categories include the popular audience, and the academic audience.  While these two may be somewhat similar in the sense that an educated person can be apart of the popular audience and vice versa, there are very different approaches to how they should be addressed.  For example, to the academic audience, one should make a definite point of of representing both sides, and maintaining a sense of bias.  On ht e other hand, when writing to the popular audience, it is easier to let your opinions flow and show your bias toward one point or the other.  Academics are more official while populars readers is much more laid back, because all you have to do, is prove your own point, so it can be very one-sided.

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